Born and raised in Los Angeles, Aniefre Essien earned his BS from San Francisco State University, and his MBA from the University of Michigan. He now serves as the CEO of 310riginals and is dedicated to revolutionizing the role of athletes in the world of Sports & Business.
Over the course of a stellar career, Essien built a reputation as a marketing strategist, storyteller, and cultural connector. His professional journey spans senior leadership roles across brand marketing, creative development, and cultural innovation, where he consistently delivered breakthrough campaigns and forged partnerships at the intersection of sports, fashion, and lifestyle. From leading global brand activations to building communities around culture-shaping athletes and artists, his career highlights showcase an ability to merge vision with execution at the highest levels.
Essien has successfully led traditional CPG brands and lifestyle brands alike. He’s worked with NBA MVP Shai Gilgeous-Alexander while leading the Canadian business unit of Clif Bar, YouTube sensation Deestroying while creating ground-breaking content for the Minnesota Vikings, and Hip Hop icon DJ Skee to launch memorabilia partnerships with Gladiator II, the Philadelphia Eagles, and the Tony Gwynn estate.
In 2025, Essien founded 310riginals, a marketing agency designed to operate at the intersection of sports culture and commerce. 310riginals partners with athletes, artists, and entrepreneurs to build culturally resonant brands and experiences. The agency’s work reflects Essien’s lifelong commitment to translating the ethos of California—diversity, equality, and dream chasing—into products, campaigns, and communities that inspire.